HENDRICK’S GIN

ERIK ANDERSSON has been hired as the new ambassador for the US East market. In his new position he will oversee the eastern region of the country. For nearly half a decade, Andersson was the Hendrick’s ambassador in Asia covering China, Japan, Korea, Singapore, Thailand and Hong Kong. He began his career as a bartender in his hometown of Uppsala, Sweden in 1998, and he has worked in bar programs and ownership roles in London, China and Stockholm. Hendrick’s plans a new cocktail strategy this year with all of their ambassadors, who work as gin specialists and mixology masters.