The indispensable tool for the Massachusetts adult beverage trade.
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June 1, 2015

US OUTDRINKS FRANCE FOR WINE . . .BUT NOT FOR ROSÉ

BUST OUT THE BUBBLY! For the first time, the US has overtaken France in per capita wine consumption. Agrifrance, a division of BNP Paribas Wealth Management, publishes an annual report on France’s rural economy but this year’s report shed some special insight into the habits of new consumers and the...
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2O15 BEER STYLE GUIDELINES

THE BREWERS ASSOCIATION has released its annual 2O15 Beer Style Guidelines. These serve as a reference tool for beer experts and judges, highlighting various beer styles. Over 6OO total changes were made to this year’s version, ranging from minor tweaks of style parameters and revision of several category names, all...
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THE AMAZING BEER “TEA BAG”

FORGET ABOUT turning water into wine; there’s a company out there that believes it can turn ordinary mainstream lager into craft beer. Hop Theory has launched ‘beer enhancing sachets’, a tea-bag style product that drinkers can swirl into their cheap pints, apparently transforming them into a hoppy, delicate brew. The...
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ROSE

IT SEEMS LIKE many years ago now but for a long period of time there were few people in the US, respectable people that is, who wanted it known that they liked rosé. This was a wine category consumed primarily at home, so as to avoid stares. Marketers substituted euphemistic...
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