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Cognac

For many brandy “heroes” Cognac is the ultimate brandy.  It’s a drink that has been favored and loved over the centuries by kings, emperors (Napoleon, for one) and European aristocrats.  The image in some parts of the culture is the good life, including hip-hopping around the urban jungle at night,...
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How it is today with Straight Whiskeys . . .

I get packages shipped by FedExI get letters and documents carried by DHLI got the computer I’m writing this on delivered by UPS They have imaginative ads, great services, and snappy graphics on their trucks and cargo jets. High-end service, very profitable, a specialist market. But most of the stuff...
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And with Austrian wines today…

Austrians, however, have totally renovated and moved forward their wine industry, from the low-cost-driven sweet wine industry that prevailed in the 197Os and early 198Os to the dry, mid-priced wines that characterize today’s industry. The pivot point for this change was 1985 when unethical producers adulterated wine with di-ethylene glycol....
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Shafer.

When I first became acquainted with the wines of Shafer Vineyards and met John Shafer – it must have been more than 25 years ago – two impressions engraved themselves on my mind: all the wines tasted so good right from the first; the charm and intelligence of John Shafer....
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Full Sails Brewing: Jamie Emmerson

Based in the heart of the beautiful Columbia River Gorge, the Full Sail Brewing Company of Hood River, Oregon, is one of America’s oldest craft breweries.  The brewery is an interesting melange of personalities and attitudes, ranging from assertive American-style ale lovers to hard core Germanophiles.  Backed by its powerful...
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Hot Stuff!

Despite the efforts of industry experts, market analysts and advertising executives, the formula for successfully establishing a trend remains a conundrum.  The market moves like a plastic bag in the wind and the taste of the masses is far from quantifiable.  In the liquor industry, when a seemingly good idea...
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