Promotions

LEBLON CACHACACarnaval (Portuguese for Carnival) is Brazil’s most famous holiday – and for four days before Lent (February 2O) Brazil is partying!  For Carnaval 2OO9 Leblon Cachaça is transforming its trade mark green and yellow Live Love Leblon and Live Love Carnaval into party POS.  For off-premise, there are window... Read More

PERNOD RICARD USA is rolling out a series of video messages as part of an effort to broaden the reach of its Accept Responsibility campaign a public service initiative to increase awareness of responsible drinking.  The campaign was launched in August 2OO7 to address three critical beverage alcohol issues: drunk... Read More

STOLICHNAYA is running a new ad campaign – an urban frontier concept – featuring intriguing body language suggestive gazes and rebellious poses that envelop a curvy capital “S” taken from the Stolichnaya name that is written across the label and introduced as the new icon for the brand.  Each image... Read More

JAMESON IRISH WHISKEY has launched a projection campaign featuring a series of interactive outdoors ads that will engage in social discourse with people on the street.  In high foot-traffic areas in New York and Los Angeles Jameson will use the live wall projections to reach its audience.  Jameson is projecting... Read More

CAMPARI is running a worldwide multimedia campaign and has released its annual “Club Campari” calendar.  Set in an oceanside destination the initiative features actress Jessica Alba and her interpretation of “Red Passion” captured by the lens of photographer Mario Testino and director Jean Paul Goude.  The collaboration resulted in seventeen... Read More

JACOB’S CREEK and 2Oth Century Fox have formed a global partnership for the Baz Luhrmann film Australia.  The wine brand will achieve global reach with the film’s international release across participating markets including Australia North America, Europe, and Asia.To drive global sales of Jacob’s Creek, encourage interaction with the brand... Read More

“ON THE ROCKS: The Search for America’s Top Bartender” featuring Absolut Vodka is an online bartender series being run on LX.TV that follows the search for the best and brightest master mixologists.  Hosted by nightlife impresario Pedro Andrade, ten bartenders will demonstrate their talent, knowledge, speed, accuracy, and agility in... Read More

THE BREWERS ASSOCIATION has a new website dedicated to seasonal beer releases:www.seasonalbeerandfood.org.This site is unique to most beer websites in that all postings come directly from the breweries themselves.  Seasonal beers and special release beers can come and go in a cyclical fashion but can also be a one-time release. ... Read More

Jim Beam Bourbonis utilizing pole toppers, case cards, base wraps, shelf talkers, and a reindeer store display for the holidays.  Additionally, Jim Beam is offering a holiday gift carton with the purchase of a 75Oml bottle.

Stirrings and Chandon are running a joint holiday promotion that will provide seasonal pairings and recipes for at-home entertaining and holiday celebrations.  The promotion will feature a $3 instant redeemable coupon or $5 mail-in-rebate (depending on the market), a case glorifier and an interactive text messaging promotion to engage interested... Read More