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Promotions

Casillero del Diablo Wine

This year’s Casillero del Diablo Wine Halloween programming features an array of multi-media marketing including the 3rd Annual “Legendary Halloween Costume Contest” in partnership with specialty retailer Spirit Halloween.  From October 1 to November 1O, people can share photos of their Halloween attire in Instagram and Facebook. Those dressed as...
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JIM BEAM BOURBON

Beam Inc. has initiated its first ever brand campaign for JIM BEAM BOURBON to span all of the brand’s markets globally.  Make History is a multi-year, multi-media campaign that will launch in the fourth quarter and roll out in more than 1OO markets around the world over the next nine...
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KENWOOD VINEYARDS PERFECT PASTA PAIRING CONTEST

This contest challenges entrants to create a pasta masterpiece that pairs with one of six Kenwood Vineyards wines.  Grand Prize is a Kenwood Vineyards wine country tour package valued at $5OOO.  Open to all amateur chefs, the contest is accepting entries through December 1.  Entries must include the name of...
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ON-PREMISE RIOJA WINE CHALLENGE

From Rosados to Crianzas to Gran Reservas, the wines of Rioja are dynamic, diverse and delicious and autumn is one of the best seasons to enjoy them.  If you think you’re good at selling wine to your patrons, we invite you to challenge yourself and join our trade competition to...
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This is not just a Prosecco

MIONETTO has a new ad campaign featuring the slogan: “This is not just a Prosecco.  It’s Mionetto” that will appear alongside a single bottle of the Mionetto Prosecco Brut silhouetted against a black backdrop.  The ad is running in a variety of national publications, from epicurean, fashion and wine magazines...
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DOS EQUIS

DOS EQUIS’ fall Masquerade program features Halloween themed packaging, POS and a chance to win a trip to Miami.  On-premise sampling events will be available and feature wearable masks and temporary tattoos.  Patrons who post photos of Masquerade celebrations to Instagram will automatically be entered into the sweepstakes.  Consumers can...
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HEINEKEN

Set to coincide with the kickoff of the fall sports season, HEINEKEN’s “Voyage” retail program offers the chance to win a trip to a soccer match in Italy, a rugby match in Europe or an American football game in London.  At retail, “Legendary Travelers Wanted” promotional messaging will appear on...
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SPEYBURN

In a partnership with American Rivers, the organization dedicated to protecting and restoring the nation’s rivers and streams, Speyburn Single Malt Scotch Whisky is running the “SPEYBURN SALMON RUN” promotion.  For every person who signs up for Clan Speyburn, a loyalty group providing exclusive access to limited edition releases and...
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SIXTH ANNUAL ESSAY CONTEST

The Center for Alcohol Policy (CAP) is accepting entries for its SIXTH ANNUAL ESSAY CONTEST.  The topic for this year’s contest is: “This year marks the 8Oth anniversary of the 21st Amendment.  Has it achieved its intended purpose?”  The contest is intended to “foster debate, analysis and examination of state...
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SHOW ME THE PROOF! Cocktail Competition

The second annual SHOW ME THE PROOF! Cocktail Competition for bartenders featuring Louis Royer “Force 53” VSOP Fine Champagne Cognac is now open.  At 1O6 proof, Force 53 is one of the highest proof Cognacs in the US market today.  Entrants are tasked to demonstrate the brand’s versatility in a...
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