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Big Shots

VOLVO OCEAN RACE

Grey Goose Vodka was the official spirit sponsor of the Volvo Ocean Race which was hosted at Boston’s fan Pier from April 25th through May 16th. For the three weeks of the event Grey Goose was served at all public concession areas as well as at private events. A Grey...
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“Fed-up with taxes”

In response to the Senate’s recent vote to eliminate the tax exemption on alcohol sold in package stores a large group of retailers and wholesalers gathered on June 4th outside of the State House to protest the measure.  The Massachusetts Package Stores Association organized the protest hoping to draw legislators’...
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Justice and Compassion Award

Ray Tye Chairman Emeritus of United Liquors,was presented with the 2OO9 Justice and Compassion Award by Cardinal Sean O’Malley at the Catholic Charities annual Spring Celebration at the JFK Library in Boston. If you would like to honor Mr. Tye for his lifetime of charitable work, contributions can be made...
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JAMES BEARD AWARDS

On the first and third of May Pernod Ricard USA participated in the James Beard Media Awards and the James Beard Awards Gala in New York City. The James Beard Media Awards hosts 3OO of the best food/beverage writers and broadcasters from the top media outlets across the country and...
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RETAILER of the YEAR

RETAILER of the YEAR Ryan Maloney third from left, owner of Julio’s Liquors in Westborough, has been honored as a 2OO9 Brown-Forman Retailer of the Year. Maloney was presented with the award in a ceremony during the American Beverage Licensees 7th Annual Convention on March 3 in Las Vegas. Brown-Forman...
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“PAINT the TOWN JACK”

Package stores throughout Massachusetts were invited to participate in the “Paint the Town Jack” Jack Daniels promotion – each was challenged to decorate a 34 inch tall statue of Mr. Jasper Newton Daniel himself. The highly creative statues were unveiled at a “Taste of Tennessee” evening held at Patriot Place...
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SPIRIT of the INDEPENDENT SPIRITS AWARD

Jameson Irish Whiskey partnered with the Independent Spirit Awards as the official spirit of the show that took place on the sandy beaches in Santa Monica California in February. Guests including Sheryl Crow, Laura Dern, Anne Hathaway, James Franco, Jon Hamm, and Bryan Cranston, were greeted by Jameson-attired servers offering...
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JAMESON FILM EXPERIENCE

Jameson Whiskey debuted its new film concept the “Jameson Film Experience” in February at this year’s Jameson Dublin International Film Festival held at The Academy in Dublin, Ireland. For this inaugural event, actor Clive Owen participated in an onstage interview with Mark Dinning, Editor of empire magazine. With a theme...
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FIRST FRIEND

Absolut Vodka takes its place as the first “Friend of the Walk of Fame” on the sidewalk in front of the legendary Kodak Theater in Los Angeles. As part of the brand’s ‘Absolut Los Angeles’ Campaign Absolut helped beautify famous Melrose Avenue and made a monetary contribution to help restore...
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ABSOLUT MANGO KICKOFF

The team from Horizon Beverage Company and Pernod Ricard USA recently introduced the Horizon sales force to the latest flavor addition to the Absolut Vodka line Absolut Mango. Like their other flavors do, Absolut Mango captures the unmistakable taste of fresh mango fruit. Horizon Beverage Company is the exclusive wholesaler...
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