The drinks company has hired spirits industry veteran MAURICE DOYLE as Head of Incubation Brands and Global Commercial Development. Doyle’s task will be to drive brand equity and accelerate performance in some of the smaller, high potential premium brands in the Bacardí portfolio including Angel’s Envy, St-Germain, Banks, Santa Teresa, Facundo Rum Collection and Leblon as well as drive sales performance and travel retail globally. Doyle spent 17 years with Bacardí in various roles before he left the company in 2OO9. Since that time he was Chief Marketing Officer at William Grant & Sons. Most recently, he was Chief Operating Officer for Suntory’s non-alcoholic division for Africa, Middle East & Caribbean.