THAT’S CHIEF ENTERTAINMENT OFFICER to be clear. The Champagne house has made quite a lightning strike in naming the fastest man in the world as its “CEO”. Bolt announced his appointment by appearing in a video in which he sabres a bottle of Mumm Champagne with one of his gold medals. Jamaican-born Bolt is considered the fastest human ever timed, and is a nine-time Olympic gold medalist, winning the 1OOm, 2OOm and 4×1OOm relay at three consecutive Olympic Games. In his new role, he will take a lead in devising new initiatives to encourage consumers to celebrate with Mumm, serve as a spokesperson for the brand and as its public face by fronting a multi-media campaign.