K.C.KAVANAGH has been appointed Senior Vice President and Global Chief Communications Officer. In this role she will work to develop strategic internal and external corporate communications to support the company’s efforts to drive growth globally. Kavanagh will also collaborate with the brand marketing teams to develop integrated public relations campaigns, social media strategies and content marketing programs for the portfolio of brands. She joins Bacardi from Starwood Hotels & Resorts Worldwide, Inc. where she was a member of the company’s senior leadership team and led global communications for the hotel and its 11 brands. She succeeds JIM GALLAGHER who has decided to step down from his position.