HIRAM WALKER PUMPKIN SPICE

The latest flavor to join the line, available though
November, is made with all natural flavors of graham
cracker, vanilla, cinnamon/nutmeg, and pumpkin pie with a
deep orange/brown color. The launch will be supported with
various marketing initiatives including trade advertising,
sampling, POS materials including recipe neckers and case
cards and case shippers for cross merchandising with
Stolichnaya vodka and Kahlua, table tents and bartender
recipes booklets. A recipe contest will drive traffic to
hiramwalker.com. Available in 75Oml and 1L bottles. Retail
is $8.99 to $11.99 for the 75Oml.